Asma, a celebrity makeup artist, is the first Emirati woman to combine the art of makeup and fashion styling. Her vision is to inspire women and educate them on beauty and fashion.
Zeina, meaning ‘beautiful’, is a club designed to enhance your experience even beyond the glamorous products. It is a place where you can get tips and tricks, inspiration from beauty experts and an access to multiple other benefits.
Deck up your eyes by applying this mascara and grab attention in a snap
Give your lashes a bold look by using this phenomenal mascara.
Apply to the high points of the face for added dimension and glow.
Smudge free liquid matte lipstick, available in 27 shades and lasting up to 24 hours!
There’s nothing better than some insider tips to help you get that flawless look. Watch our tutorial videos from our brands to give you tips on how to get the most out of your beauty products, and create your signature look.
Meet our fabulous panel of beauty experts - Every month, they will be sharing the hottest products in their makeup bag!
Influential and entrepreneurial Beauty specialist with over 25 years of experience in the international Beauty sector covering everything from product development to manufacturing to marketing